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Dare to dream with Rhea Punjabi

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When a woman steps into the shoes of motivation driven by a larger purpose, there’s nothing that can stop her. Such is the endeavor of a woman entrepreneur Rhea Punjabi. Here is her story. Lucknow, the capital city of the most populated state in India, Uttar Pradesh, is a city home to the unique art of chikankari and has had generations, since medieval times, perfecting and pioneering this handicraft. But with the modern time and the evolution in fashion towards fast styles, the art was swiftly dying. The only high point, in work demand, these artisans had was about 6 months in a year, with a meagre income. In addition to this, the craftsmen engaged in this have been primarily women; and watching their livelihoods drip down from their hands was allowing a great potential to get needlessly drained. Rhea figured that it was time she took a step to hit two birds with one stone- establish a modern name in a unique, heritage craft and revive the position of  women chikankari  craft...
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Making local art go global- Rhea Punjabi

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Ms. Rhea Punjabi , along with her husband, Mr.Vinod Punjabi, co-founded Ada in 2005 which today has become the most recognized Chikankari brand all over the world. In an industry that is unique to Lucknow city and isn’t replicated anywhere in the world, the women artisans make up to ninety-five percent of the workforce. Despite their exquisite talent for the unique craft and the hard work they put into creating beautiful fabrics and apparel, it’s shocking to learn that it only engages them in employment for no more than six months, making it quite tough to make the ends meet for them and their families. This is what motivated Ms. Rhea to take up the challenge and work towards ensuring employment for these women artisans around the year. Ms. Rhea wanted to work towards ensuring that the craft is mapped globally. This was around the same time that the digital space was booming. She shared multiple short videos and images across all social media platforms in an attempt to push awareness a...
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